A customer-centric company is more than a company that offers good service.

Customer-centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. 

And a customer-centric company is more than a company that offers good service.

Both Amazon and Zappos are prime examples of brands that are customer-centric and have spent years creating a culture around the customer and their needs. Their commitment in delivering customer value is genuine – In fact, Zappos is happy to fire employees if they do not fit within their customer centric culture!

The importance of being customer centric continues to grow.

Econsultancy recently asked what the most important characteristic is in order to establish a truly "digital-native" culture. The answer to that question and leading the responses with 58% was to be customer-centric. 

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